【内容紹介】 This book examines the principles of marketing and the ways in which these principles can be applied to today's airline industry, the air transport market, and its environment. An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, distribution channels, brand management, relationship marketing, and selling and advertising policies. As the fifth edition, this book also includes new materials on: the implications of terrorism, and the threat to the demand for air travel; the lessons to be learned from the economic slowdown, in particular its impact on so-called Premium Traffic in First and Business Class; the developments that have taken place in the regulatory scene in recent years; the impact of low-fares airlines and the response of the traditional airlines to the threat posed by these carriers; and airline alliances. The book has 11 chapters and includes a glossary of aviation and marketing terms as well as a subject index.
如因下列事件引致運送過程中導致貨品毀損、延遲,Jumppoint 皆不負任何責任︰
i. 包裝不穩固或未作加強而引致有破裂、毀損;
ii. 貨品性質為易燃、爆炸、發霉、腐壞、變色等;
iii. 易碎物品沒有標貼上「易碎標籤」;
iv. 無法預知或不可抗力因素,如交通事故、惡劣天氣情況等引起之阻礙或延遲;
v. 收件人聯絡電話不正確或無效等等。